Monday, February 24, 2014

Bad MLS Photography

We all know the importance of marketing a home on the internet with great photos... or do we?

The National Association of Realtors has surveyed home buyers and approximately 85% of home searches begin using the internet. With the syndication from the MLS to other real estate search portals, such as Realtor.com and Trulia.com, it is incredibly important to get these photos right, they are the first impression of the home!

I don't have the proper equipment or skills to get great photos so I hire, at my expense, a professional photographer for the majority of my listings. I realize some homes just do not photograph well but here are three of the worst MLS photos I found this week that could have been better... no matter what the agent's photography skill set or camera is:

Move back, Photographer! Are you selling hangers and mixed nuts?
Tip for a better photo: Shoot it from the bathroom so you get the washer and dryer as the main focus, or, consider just not including this area in the photo gallery.



I'm gathering dirty laundry hookups and cracked tile come with this home.
Tip for a better photo: Take a wide angle photo so that the potential buyer can see the entire laundry room... or, if it's as dirty as this photo don't include it!



This is just sad... the gurney has wheels, move it out of the photo and close the cabinet door!
Other tips for a better photo: Get rid of clutter. Open the blinds and shoot at a time when you have great daylight streaming in. The best times to shoot are about an hour or so after sunrise and an hour before sunset.


What are some of the worst MLS photos you've seen?

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